Move over Scarlett Johansson! Mikhail Gorbachev is the new face of Louis Vuitton.The former Soviet leader is to appear in an ad campaign for the French luxury label, along with Steffi Graf and her husband, Andre Agassi, and Catherine Deneuve, said a statement Thursday from Vuitton, a division of the LVMH group, Moet Hennessy Louis Vuitton SA.
Shot by photographer Annie Leibovitz, the ads focus on travel — a “core value” for the company that started in 1854 as a trunk-maker, the statement said.
Gorbachev is featured in a car, a Vuitton bag at his side and the Berlin Wall in the background. Graf and Agassi are shown snuggling in a hotel room bed. A vampy Deneuve sits perched on a Vuitton suitcase in a foggy train station — or is it a movie set?
Vuitton said it was making donations to former Vice President Al Gore’s The Climate Project to fight global warming and Green Cross International, founded by Gorbachev to promote sustained development. The company didn’t disclose the amount of the donations.
Posts Tagged ‘irony’
The Future is Advertising
Friday, August 10th, 2007The Youth of Today
Tuesday, May 1st, 2007“Young people today have no sense of technique. They do not understand music. We were raised on the classics and so have a full understanding of music.”
-Gemze De Lapp, NYTB Post-Performance Talkback 2007
“I see no hope for the future of our people if they are dependent on the frivolous youth of today, for certainly all youth are reckless beyond words. When I was a boy, we were taught to be discrete and respectful of elders, but the present youth are exceedingly wise and impatient of restraint. ”
-Hesiod 7th Century BC
